Thanks to Nelben Moreno, Executive Director of DANA Foundation for empowering the officers and members of San Agustin Pantaron Women’s Association (SAPWA) through linking them with Jolibee Group Foundation and enabled them to regularly supply kangkong to its nearest Chowking food chain.

The foundation focuses its support on rural women as most of them are idle housewives of banana farmers.

“While their husbands are engaged in banana farming, we want to give these housewives the opportunity to earn additional income for their households,” Nelben says.

Through her dedication, patience, and commitment towards uplifting the lives of rural women, Nelben enabled the association to embrace the concept of agro-enterpise and linked them with institutional buyers.

“While it was challenging to satisfy marketing requirements of a private corporation, perseverance and hard work enabled the women of SAPWA to seal the deal,” Nelben says.
To date, the association supplies 30 bundles of kangkong per day to Chowking restaurant in Tagum City and the demand is doubled during “ber” months as demand is higher.

“We can empower rural women through ‘learning by doing’ for them to acquire marketing skills and elevate their livelihood into sustainable enterprise,” Nelben says.

DA-XI commends Nelben Moreno as one of the leading women that promoted women empowerment through sustainable and inclusive agricultural enterprise.